Your work is complex.
But your messaging doesn’t have to be.
I help growing, impact-led organisations turn technical complexity into clear, consistent messaging.
THE PROBLEM
You’re doing meaningful work.
But your product is complex. Even internally people struggle to get it.
So the language has drifted into jargon.
Your messaging lacks coherence.
And growth is outpacing clarity.
You don’t need more noise.
You need direction.
WHAT I DO
MESSAGING STRATEGY
I get into your headspace to define what you stand for - and what you don’t.
Outlining a clear positioning and coherent tone of voice.
A narrative your whole team can use.
Something solid enough to scale with you.
CONTENT DIRECTION
I build structured, repeatable content systems that maintain clarity as you grow - across leadership, product, and marketing.
Also plug-in to your internal teams to deliver edited, proof-read content designed to optimise search and AI.
STRATEGIC COPY
From climate tech and deep-tech to impact-led organisations, I translate complex ideas into precise, commercially-aware communication.
Thought-leadership.
Whitepapers.
Pitch-decks.
WHO I WORK WITH
My focus is on:
B2B and deep-tech startups
Climate and sustainability companies
Scaling, impact-led organisations
Leadership teams navigating growth
ABOUT ME
I’m a messaging and copy strategist with over 10 years’ experience.
I’ve worked at leading creative/change agencies including Futerra, DesignBridge, For People, Human After All, Ragged Edge, Revolt - and directly with startups and scaleups building complex products in climate, energy and sustainability.
I’m often brought in as a long-term partner:
– Trusted by agencies
– Embedded within startup teams
– Supporting leaders through growth and change
SEE ME IN ACTION
Showpower
— Former CustomerLand Tech
— Former CustomerSAGE Earth
— Former CustomerFresh Intranet
— Former Customer